Marketing Local Brands is That Much Easier with a Smart Digital Marketing Strategy
Photo by Campaign Creators on Unsplash Supporting local has become a huge thing among many South African brands – Some take off with immediate effect, while others need a little push in the right direction. To create a successful local marketing strategy, you need to understand your customer and keep up with the latest market …
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Confessions of a Creative Marketing Agency
Photo by RODNAE We write, a lot. And we design even more. Daily. Hourly, in fact. We use roughly 500 words a minute and, we want to say even more artboards, but that may be a large exaggeration. Regardless, we do this because that is what we’re good at. It’s our job. It’s our passion. …
The Benefits of Good Professional Graphic Design
By Haylee Browne It may surprise you to know that today there are still entrepreneurs and business owners who will not invest in Professional Graphic Design. The reason for this tends to vary across generations, with a handful of Boomers dismissing the value of good Professional Graphic Design, while select millennials believe the clever use …
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Don’t Be SEO Slow! Learn How Search Engine Optimisation Can Help Your Business
Photo by Charles Deluvio on Unsplash If you run a business and still don’t know what SEO is, you’ve very likely to be missing out on a massive opportunity. But don’t beat yourself up, it’s tough being a business owner and keeping up to date with everything. So, we’ll help you out and give you …
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TBC, WE SEE YOU!
Photo by Giorgio Trovato on Unsplash On Tuesday, 16th November 2021, The Brand Collective took a step in the right direction and attended the Famous Brands Hall of Fame Supplier Awards in Johannesburg, South Africa. These awards recognised a wide range of categories, from Top Marketing Supplier of the Year to Top Packaging Supplier of the Year. …
THE WOMAN BEHIND THE BRAND
The Brand Collective is a marketing company that specialises in creative, out-the-box thinking that’s aimed at setting brands apart from their competition through high quality website design, SEO, brand strategy, graphic design, social media, and copywriting. This says a lot about what we do but not very much about who we are and what we stand for. The best way to learn about who we are and what we stand for is through an introduction to our lovely founder and Creative …
In The Aftermath of a Social Outage
Photo by Hakan Nural on Unsplash If you didn’t notice the outage of all Facebook’s platforms on the 4th, you’ve heard about it by now. The outage not only took down Facebook, but other platforms owned by tech titan- Messenger, Instagram and WhatsApp. While the outage had an impact on the day-to-day life of the …
4 Ways to Grow Your Social Media Following This Spring
Image by Pixabay It’s September, which means that the chilly, winter weather is almost over, and a beautiful, warm South African summer beckons – waiting for us just around the corner. Spring brings with it new beginnings, and so it is the perfect time to start spring-cleaning your social media marketing strategy. In the spirit of spring, we thought we would share some top tips to help you grow your brand awareness and social media …
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How a Social Media Marketing Agency Can Help You
Photo by Nathan Dumlao on Unsplash Social media has become one of the most vital digital marketing platforms in the world. It is no longer simply a platform for social networking, but an efficient and cost-effective digital marketing tool for advertising brands and products. Many people grew up in the digital age, and Facebook, Instagram, and Twitter are apps they are very comfortable using. But …
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Choosing the Right Writer to Advertise Your Brand
Photo by Luca Onniboni on Unsplash What is a Copywriter? You’ve heard the term copywriter countless times, but what exactly does a copywriter do? Simply put, a copywriter’s job is to write copy, but it gets a little more complicated from here on. Copywriting is a creative occupation that involves writing text for …
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Get into the Rhythm with These 2021 Instagram Algorithm Changes
Photo by NeONBRAND on Unsplash Want to grow your ‘gram fam? Pretty pics and filters won’t cut it – you need to wisen up on 2021 Instagram algorithm changes. But what is an algorithm exactly? While it sounds pretty scary, an algorithm is simply a formula that the Instagram platform uses to determine what content to show to whom. Instagram updates this …
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The Power of Change
Photo by Jakub Dziubak on Unsplash Is social media overwhelming you? Feeling like a chameleon in a bag of Smarties? The world of digital marketing can be overwhelming, especially since nothing is static. New trends are always emerging. What was in yesterday may be outdated today. Not to mention the ever-evolving social media algorithms …
What to Consider When Choosing a Marketing Agency
Photo by Edu Lauton on Unsplash So, you’re looking for a top marketing company in Durban, or perhaps South Africa, to take your business to the next level? With so many creative, flashy agencies to choose from, how do you go about choosing the one that is right for you and your business? Here are a couple of things to consider when on the …
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What to Consider When Choosing a Marketing Agency
Photo by Edu Lauton on Unsplash So, you’re looking for a top marketing company in Durban, or perhaps South Africa, to take your business to the next level? With so many creative, flashy agencies to choose from, how do you go about choosing the one that is right for you and your business? Here are …
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For the Love of Marketing – Local Brands We Have a Crush On
Photo by Adam Jang on Unsplash Photo by Markus Winkler on Unsplash February is the month of love, and we’re crushing on a few local brands who we think have some super-hot marketing strategies. Photo by Brett Jordan on Unsplash Nandos is the epitome of a savvy marketing strategy, and this local brand delivers cheeky, hilarious content across all their public marketing platforms. We love their brand consistency and their commitment to keeping up with current …
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Top Marketing Resolutions for 2021
Photo by Kelly Sikkema on Unsplash It’s a new year – 2021 means fresh beginnings and a chance to hit the refresh button. Making New Year’s resolutions is a centuries-old tradition. Chances are you’ve already made personal goals and resolutions with your friends and family, but if you’re a business or marketing team, now is the perfect opportunity to set …
Common Christmas Spelling and Grammar Mistakes
It’s the most wonderful time of year, and that time of year when we see many spelling and grammar mistakes strewn across magazines, billboards, social media and festive greeting cards. It’s always a good idea to copy check your writing – you never know who is reading it, and poor spelling makes a lousy impression, …
Staying Relevant in the Digital Age: Why Move Your Business Online?
Photo by Austin Distel on Unsplash We are living in the digital age, and it’s only natural that more and more businesses are taking their trade online. Transforming your brick and mortar business onto an ecommerce platform has many benefits. Here are the top 4 advantages you and your business could experience in the digital realm, which double as answers to the question, ‘Why …
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The Facts About Sign Language
Photo by Victoria Priessnitz on Unsplash The International Day of Sign Languages is celebrated annually across the world on 23 September, along with International Week of the Deaf. The 23rd September was chosen as the date because it coincides with the same date that the World Federation of the Deaf was established in 1951. Here are some fascinating facts about sign language that we …
TBC Clients Share Their COVID-19 Coping Strategies
Photo by Campaign Creators on Unsplash Navigating the business world in the era of COVID-19 can be daunting. So much has changed, seemingly overnight, and who knows when we will ever return to life as we once knew it – but it’s not all doom and gloom. We chatted to some of our clients to hear how they were coping, and …
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Your Go-To Copywriting Checklist to Combat Common Writing Errors
Photo by Hannah Grace on Unsplash Let’s cut to the chase: Poor language usage, in the context of marketing, can hurt your business image – especially if you’re going for an educated and professional image. It also effects readability and can make it hard for your audience to understand what you are trying to say. Which is why it’s worth taking the time to copy check your work thoroughly. Ideally, it’s better …
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What Defines a Good Logo?
Photo by Morning Brew on Unsplash It’s hard to neatly pack who you are and what you do all in a single logo, but it’s worth taking the time to think about how you can achieve this if you want a quality logo that stands the test of time. After all, people will naturally judge your company by its logo, and that first impression really …
What You Need to Know About File Formats: TBC’s Cheat Sheet
Having worked in the digital industry for a good few years now, common file formats such as PNGs, JPGs, TIFFs, GIFs, AIs & PSDs and the ways in which to best use them are second nature to us. But we’ve come to realise that we often take our knowledge for granted and assume that our …
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Using Digital Marketing to Improve Your Company’s ROI
Photo by Daniel Öberg on Unsplash Using Digital Marketing to Improve Your Company’s ROI As times get tougher after the wreckage left behind from lockdown, businesses need to wisen up in order to survive. What this means on the marketing front, is that your company needs to be more strategic with the way you market and market for …
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The Importance of Digital Marketing During Difficult Times
The COVID-19 pandemic has bought the world to a standstill. Restaurants, shops and businesses have shut down resulting in people working from home or taking leave to self-isolate. Even during these hard times, it is important for businesses to continue their digital marketing and to communicate with their customers and to build new relationships with …
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Unpacking Personal Branding
The topic of personal branding seems to be coming up more and more in the digital industry. So, what exactly is personal branding and what does it mean when a prospective client asks your business if they do personal branding? What is Personal Branding? Personal branding is how you promote yourself as a person, a …
HOW IS YOUR ONLINE AUDIENCE CHANGING?
Photo by Bluehouse Skis After recently watching a Hootsuite webinar on using social listening tools to inform your social strategy, we were reminded of the fact that as our audience evolves, the way we engage with them and get to know them needs to evolve as well. We need to make sure that …
How to Make the Most of Load Shedding in the Workplace
Load shedding in the office can slow down productivity and if most of your work is done online and on computers, no power can leave your employees sitting for 2 hours with nothing to do. So, instead of just sitting around creating Tik Tok videos and wasting precious data, why not try out our 5 …
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Productivity in the Workplace
Productivity in the workplace can make or break a business and having an office environment that inspires creativity and growth can motivate employees to work harder and be more productive. Here are some tips on how you can improve your workplace productivity: Time Management Time management is key to enhancing your performance and achieving your …
Why TBC Loved 2019: Highlights of the Year
While we’re wrapping up our marketing content for the year and looking forward to some much needed down time, we’re feeling a little sentimental and a little sad to say goodbye to such a wonderful year. We’re not sure about you, but for us 2019 has been a truly memorable year. Despite it having many …
