What Defines a Good Logo?
Photo by Morning Brew on Unsplash It’s hard to neatly pack who you are and what you do all in a single logo, but it’s worth taking the time to think about how you can achieve this if you want a quality logo that stands the test of time. After all, people will naturally judge your company by its logo, and that first impression really …
What You Need to Know About File Formats: TBC’s Cheat Sheet
Having worked in the digital industry for a good few years now, common file formats such as PNGs, JPGs, TIFFs, GIFs, AIs & PSDs and the ways in which to best use them are second nature to us. But we’ve come to realise that we often take our knowledge for granted and assume that our …
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Using Digital Marketing to Improve Your Company’s ROI
Photo by Daniel Öberg on Unsplash Using Digital Marketing to Improve Your Company’s ROI As times get tougher after the wreckage left behind from lockdown, businesses need to wisen up in order to survive. What this means on the marketing front, is that your company needs to be more strategic with the way you market and market for …
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The Importance of Digital Marketing During Difficult Times
The COVID-19 pandemic has bought the world to a standstill. Restaurants, shops and businesses have shut down resulting in people working from home or taking leave to self-isolate. Even during these hard times, it is important for businesses to continue their digital marketing and to communicate with their customers and to build new relationships with …
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Unpacking Personal Branding
The topic of personal branding seems to be coming up more and more in the digital industry. So, what exactly is personal branding and what does it mean when a prospective client asks your business if they do personal branding? What is Personal Branding? Personal branding is how you promote yourself as a person, a …
HOW IS YOUR ONLINE AUDIENCE CHANGING?
Photo by Bluehouse Skis After recently watching a Hootsuite webinar on using social listening tools to inform your social strategy, we were reminded of the fact that as our audience evolves, the way we engage with them and get to know them needs to evolve as well. We need to make sure that …
How to Make the Most of Load Shedding in the Workplace
Load shedding in the office can slow down productivity and if most of your work is done online and on computers, no power can leave your employees sitting for 2 hours with nothing to do. So, instead of just sitting around creating Tik Tok videos and wasting precious data, why not try out our 5 …
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Productivity in the Workplace
Productivity in the workplace can make or break a business and having an office environment that inspires creativity and growth can motivate employees to work harder and be more productive. Here are some tips on how you can improve your workplace productivity: Time Management Time management is key to enhancing your performance and achieving your …
Why TBC Loved 2019: Highlights of the Year
While we’re wrapping up our marketing content for the year and looking forward to some much needed down time, we’re feeling a little sentimental and a little sad to say goodbye to such a wonderful year. We’re not sure about you, but for us 2019 has been a truly memorable year. Despite it having many …
A fresh, new look!
For our 5th birthday we decided to spoil ourselves with a brand spanking new website. We’ve gone for a simple, elegant design and have improved the user experience with an easy-to-navigate interface! The reason for our update was thanks to our Boss lady, Natalie, who felt it was the right time to refresh our own …
Design Tips, Tricks, and Trends
This month we sat down with one of Janet, our Graphic Designer, and asked her question after question after question. We managed to annoy her enough to the point where she hypothetically snatched the pen from our hands and wrote the blog for us. Thanks Janet! So here it is, Janet’s graphic design tips, tricks and trends. …
Behind The Brand: Natalie Weeden
Celebrating Our Heritage September is Heritage month, it’s also the last month that we’ll be 4 because we officially turn 5 years next month. So, to celebrate both these significant days of the year, we thought we’d sit down with our Creative Director and Owner, Natalie Weeden, to help us tell the story of our …
The Woman: Paving Her Own Path
Celebrating Women’s Month August is a very special month for us, as a country. August 9 marks National Women’s Day, a day that dates as back as 1995 (well officially, at least). On this day we commemorate one of the largest, peaceful demonstrations our country has ever seen (9 Aug 1956) where a group …
Meet the personalities behind TBC – Part 2
Let’s not dwell on another intro paragraph when we all know what you’re here for. Get to know our team Part 2. Leggo! ______________________________________________________________________________ Top 3 things that you want to do before you die? Jil: Go on a 3 month holiday with my husband. Meet my grandkids. Help programs that aid …
Meet the personalities behind TBC – Part 1
It’s happening! The time has come for us to add a little investigative journalism to our blog. So today we’re diving into the minds of our team and we’re going to get the truth from them. Ok maybe we’re taking the investigative part a little too literal, but still, we want answers and we want …
Creative Marketing With Unsplash
We have a small confession to make. As marketers we are mildly obsessed with the photographic skills of the contributors of Unsplash. The shots are just so breath taking and conceptual that we’ve basically started treating Unsplash like a photographic Pinterest. We have far too many boards and have hearted the smoke out of many, …
Are hashtags still a thing?
In a meeting with one of our clients recently, they asked the question: Are hashtags still a thing? And we’d like to answer by quoting the next generations leading poet and guiding light Billie Eilish… Hashtags were originally created for the Twittersphere to allow their users to easily search tweets that related to a certain …
Resume Makeover
February was an exciting time for us. We hired another Graphic Design guru and a Social Media Manager and Content Creator wizard. During this process, we obviously saw our fair share of resume’s and portfolio’s. And the one’s that stood out held a few important factor’s that we thought, why not write a blog on …
A Farewell to Our Nutty Content Writer & Social Media Manager
Hello, it’s Gabi here, the resident TBC Content Writer and Social Media Manager. The 15th of January marked my one-year anniversary at The Brand Collective – a good time to reflect on the year that is now in my rear-view mirror. However, as I reflect, I note changes that need to be made in …
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The Essentials of an Amazing Website (That People Stay On)
Whilst marketing your brand has branched out to social platforms like Facebook and Instagram, your website still remains at the core. It is the most comprehensive online identity of your brand, so there are a few essentials to implement for an amazing, memorable website. An Impactful Landing Page It sounds cliché but if the …
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Productivity in the Workplace
Productivity in the workplace can make or break a business and having an office environment that inspires creativity and growth can motivate employees to work harder and be more productive. Here are some tips on how you can improve your workplace productivity: Time Management Time management is key to enhancing your performance and achieving your …
12 Things That Have Inspired The Brand Collective This Year
It is amazing to think that a single book, thought, or action has the power to change the world, and while sources of inspiration can sometimes feel scarce, we at The Brand Collective strive to experience a moment of inspiration each and every day. Over the course of the year, we have created a list …
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Part 3: Why User Generated Content is Important for Brands
We’ve explained the concept of user-generated content and explored its potential for captivating a Millennial audience – now it’s time to discuss why it is vital for brand survival. Authentically connect with customers Launching content that tempts interaction is the best way to boost brand affinity and encourage engagement. Audience research is essential, and …
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Part 2: Why User Generated Content is Important in the Millennial era
‘Millennials’ is not just a nickname given to people born between 1980 and 2000. They make up a large part of our world and are even more important to think about when considering marketing strategies. Our previous blog revealed the importance of user-generated content in a modern marketing context, and we want to further …
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Part 1: What is User Generated Content and How Does It Work?
The world of marketing is spinning on its axis as change billows rampantly and unpredictably across the digital landscape. However, unlike other short-lived trends and buzzwords, user-generated content, or UGC, has withstood these winds of change and remains as important as ever for successful, engaging marketing campaigns. What is User Generated Content? UGC encompasses …
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Why you should not cut your marketing spend even when the economy is trying to bring you down
It was announced last week that South Africa is officially in a ‘technical recession’ and, as much as Cyril is telling us not to worry, we understand why you’d want to jump ship and head to the mountains and live out the rest of your life as a monk. Staying afloat during tough economic times …
A Women’s Month Tribute to the Self-Branded Women of South Africa
Self-branding, in our eyes, is a strategy where an individual works constantly and consistently towards creating a brand for themselves, by themselves. We are all familiar with the saying “Rome wasn’t built in a day”, but it came to be the beautiful city it is today at the hands of a devoted and passionate team …
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WE’RE HIRING!
Are Illustrator and Photoshop your best friends? We are looking for a full time Graphic Designer to join the team! What is essential is that you have 2-3 years’ experience and can make ugly things look pretty again. Professionalism, banter, and decent music taste are also required. WordPress design experience a plus and Photography also …
Leaning on the marketing giants for great marketing insight
We are walking in the footsteps of great marketing visionaries, learning invaluable lessons from those more experienced and carving our own path in this dynamic industry. The Seth Godins and Gary Vaynerchuks of the marketing world have so much to teach us, and technology drives change at lightning pace, so learning is an on-going and …
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Mastering the creation of great content with Ann Handley
With so many books and so little time, choosing the right hardback is a delicate task. Ann Handley’s ‘Everybody Writes’ has been one of those rare and special discoveries that we couldn’t put down and can’t stop returning to. ‘Everybody Writes’ nails the strategy for creating great content, and these are a few of our …
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