Strategies To Master Your Brand Story

Every brand has a story, but not all brands know how to tell their story. When the story gets lost in translation, everyone loses – those working for the brand and those buying (or not buying!) from the brand. Here are our top tips on how to keep your brand story at the centre of your marketing strategies.

#1 Know your ‘why’:

In the ups and downs of running a business, it is not always easy to remember your ‘why’. Return to what is at the core of your business: your vision, mission and goals. Believe in your ‘why’ and customers will believe in it too!

#2 Know your audience:

Understand your target audience’s values, interests, and pain points. Tailor your stories to resonate with their experiences, aspirations, and emotions. Personalisation helps create a stronger connection, making your message more relatable and impactful.

#3: Use this blueprint to tell your story:

  • Establish a Central Theme: Every good story has a central theme that ties the narrative together. This theme should align with your brand’s values and core message. Whether it’s empowerment, sustainability, or joy, a consistent theme helps create a cohesive and memorable brand identity.


  • Use Visuals to Enhance the Story: Incorporate visuals, such as images and videos, to supplement your narrative. Visual elements can evoke emotions and provide a deeper understanding of your brand’s story. Ensure that the visual elements align with your overall brand aesthetics.


  • Build Tension and Resolution: A powerful story usually involves a challenge or conflict that the protagonist faces. Build tension and keep your audience engaged by presenting a problem and leading to a resolution that aligns with your brand’s message. A core element of your brand story is how your product or service offers the solution to this problem.


Examples of Successful Storytelling Campaigns:

Nike’s “Just Do It”

For decades, Nike has been inspiring audiences with their “Just Do It” campaign. The tagline is simple yet powerful, encouraging individuals to push their limits and achieve their goals, regardless of obstacles. The campaign features real-life athletes, their struggles, and their victories, resonating with anyone seeking motivation and inspiration.


Coca-Cola’s “Share a Coke”

In this campaign, Coca-Cola replaced their logo with popular names, encouraging consumers to share a Coke with friends and loved ones. This personalised approach not only created a sense of inclusion but also fostered a strong emotional connection with the brand.


At the Brand Collective, we not only help you tell your brand story, but we get excited about your ‘why’. This translates into keeping your story consistent in all-things branding from copywriting, design and aesthetics.

Contact us today to find out how we can support you:

☎️+27 81 215 2544


(Image by Freepik)