Durban copywriting company, The Brand Collective

Choosing the Right Writer to Advertise Your Brand

Photo by Luca Onniboni on Unsplash


What is a Copywriter?

You’ve heard the term copywriter countless times, but what exactly does a copywriter do? Simply put, a copywriter’s job is to write copy, but it gets a little more complicated from here on.


Copywriting is a creative occupation that involves writing text for the purpose of advertising or other forms of marketing. Copywriters create text for various brands and types of products across a diverse array of mediums. The aim is to increase brand awareness, and ultimately, persuade a person to take a particular action such as purchase the product being written about. The mediums that copywriters work in may vary from website text, blog content, social media content and all the post descriptions that go with it, as well as online articles and publications, to any possible text found on product packaging, pamphlets, or catalogues and information booklets. As you can see, the word copywriter is an umbrella term for someone who writes content within the advertising industry.

SEO Copywriter

A copywriter can specialise in SEO, which means they write using a particular strategy and technique within their writing, aimed at helping a business’s website rank higher on Google search engines.

Conceptual and Creative Copywriter

A copywriter can specialise in idea generation, and conceptualising creative ideas for brands and products. This can be anything from conceptualising creative campaigns for a brand to product name generation.


If you’re looking for a Durban copywriting company that covers all areas of copywriting, look no further than The Brand Collective. Any written work you need, our copywriting services cover it. From blogs and newsletters to social media copy and company profiles, our wordsmith wizards know how to make your brand look good with the right writing style and tone.

The Brand Collective will optimise copy to improve your SEO score (making your website more visible). Through our strategy of storytelling, we get to the heart of what matters most to your clients or customers. This, in turn, increases your chance of turning curiosity into conversions. We write copy that adds value to your customers life, by creating relevant and trending content. This not only keeps your brand top-of-mind, but also works to create brand loyalty. We speak in a way that defines your brand and helps it stand apart from the competition. We create a unique style, tone, and writing personality for each company.


If you’ve done your research on Durban copywriting companies and like what we have to offer, then please contact us to get more information.


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