Every brand – big or small – tells a story. It is in the intricate details of colour, words, imagery, effective communication, and service that form a larger narrative; and will be the reason customers continue to support your company. Whether you are the CEO or an employee – consider your role in ‘telling the story’ about your unique brand.
Take the example of setting foot in your favourite shop – what is it about the environment that speaks to your tastes? Perhaps your experience is made more pleasant by the ambient lighting, aesthetic packaging, or the friendly faces that greet you. Contrast this experience with a shop you avoid at all costs – what is your reason for hesitating to support this company? The devil is in the detail! Chances are that there are key details being overlooked in this brand’s story; and that this is the driving factor as to why you would rather shop elsewhere!
We love these THREE QUOTES and hope these concepts inspire you in your brand story
“Marketing is no longer about the stuff you make but about the stories you tell.” – Seth Godin
At TBC, we are cognisant of the story our clients are trying to convey. From the conception of their logo design and use of colour, to planning monthly content and newsletters, we want your clients to connect with what you are offering. If you have an incredible product to offer, but you are unable to communicate its value, what is the use of being in business?
People need to know your story; and we are here to help you tell it!
“Design is the silent ambassador of your brand.” – Paul Rand
Whenever people read one of your posts, ads, or newsletters, it is our endeavor to help them identify almost immediately who you are. Consistency is key – from the quality and quantity of content you produce, to the fonts, imagery, and language you use. Your story is enhanced through design.
“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz, Starbucks CEO
Values are a way of defining what you care about most. Consider your brand’s values by reflecting on these questions:
- Who is your ideal client and what demographic are you trying to reach?
- What are their concerns and pain points – and how does your business serve them in these areas?
- What are the principles you align yourself with as a brand? Have you communicated this with your team so that your brand exudes integrity?
Your brand values are communicated from design to customer-relations, to the way you treat your employees and colleagues, and everything in between; it is essential to return to what matters most to you so that you continue to develop your brand’s vision in this direction.
This includes drawing boundaries around the key concerns that you are not willing to compromise on. It also means working smartly, by delegating and outsourcing the parts of your job that are not your strengths so that you are free to do what you love. Distilling your values as a brand is synonymous with remembering your identity as a brand. While it is necessary to stay relevant and evolve with the times, it is equally important to stay true to your ‘why.’
For many of the brands we work with, their ‘why’ is clear to them, but communicating this through branding and marketing is a challenge.
We free you from this stress, which allows you to live your ‘why’ more fully and serve your customers with your unique skillset.
Contact us today to find out how we can serve you in communicating your brand story more effectively.
