Blogs

THE WOMAN BEHIND THE BRAND

Blogs /

The Brand Collective is a marketing company that specialises in creative, out-the-box thinking that’s aimed at setting brands apart from their competition through high quality website design, SEO, brand strategy, graphic design, social media, and copywriting. This says a lot about what we do but not very much about who we are and what we stand for. The best way to learn about who we are and what we stand for is through an introduction to our lovely founder and Creative […]

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Brand Awareness

4 Ways to Grow Your Social Media Following This Spring

Blogs, Branding /

Image by Pixabay    It’s September, which means that the chilly, winter weather is almost over, and a beautiful, warm South African summer beckons – waiting for us just around the corner. Spring brings with it new beginnings, and so it is the perfect time to start spring-cleaning your social media marketing strategy. In the spirit of spring, we thought we would share some top tips to help you grow your brand awareness and social media

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social marketing, The Brand Collective

How a Social Media Marketing Agency Can Help You

Blogs, Social /

Photo by Nathan Dumlao on Unsplash    Social media has become one of the most vital digital marketing platforms in the world. It is no longer simply a platform for social networking, but an efficient and cost-effective digital marketing tool for advertising brands and products. Many people grew up in the digital age, and Facebook, Instagram, and Twitter are apps they are very comfortable using. But

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2021 Instagram algorithm changes

Get into the Rhythm with These 2021 Instagram Algorithm Changes

Leave a Comment / Blogs, Social /

Photo by NeONBRAND on Unsplash  Want to grow your ‘gram fam? Pretty pics and filters won’t cut it – you need to wisen up on 2021 Instagram algorithm changes.    But what is an algorithm exactly? While it sounds pretty scary, an algorithm is simply a formula that the Instagram platform uses to determine what content to show to whom. Instagram updates this

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The Power of Change

Leave a Comment / Blogs /

Photo by Jakub Dziubak on Unsplash   Is social media overwhelming you? Feeling like a chameleon in a bag of Smarties? The world of digital marketing can be overwhelming, especially since nothing is static. New trends are always emerging. What was in yesterday may be outdated today. Not to mention the ever-evolving social media  algorithms

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What to Consider When Choosing a Marketing Agency

Leave a Comment / Blogs, Business /

Photo by Edu Lauton on Unsplash    So, you’re looking for a top marketing company in Durban, or perhaps South Africa, to take your business to the next level? With so many creative, flashy agencies to choose from, how do you go about choosing the one that is right for you and your business? Here are a couple of things to consider when on the

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For the Love of Marketing – Local Brands We Have a Crush On

Leave a Comment / Blogs, Branding /

Photo by Adam Jang on Unsplash   Photo by Markus Winkler on Unsplash    February is the month of love, and we’re crushing on a few local brands who we think have some super-hot marketing strategies.   Photo by Brett Jordan on Unsplash  Nandos is the epitome of a savvy marketing strategy, and this local brand delivers cheeky, hilarious content across all their public marketing platforms. We love their brand consistency and their commitment to keeping up with current

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Top Marketing Resolutions for 2021

Leave a Comment / Blogs, Business /

Photo by Kelly Sikkema on Unsplash    It’s a new year – 2021 means fresh beginnings and a chance to hit the refresh button. Making New Year’s resolutions is a centuries-old tradition. Chances are you’ve already made personal goals and resolutions with your friends and family, but if you’re a business or marketing team, now is the perfect opportunity to set

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