Uncategorized

It’s happening! The time has come for us to add a little investigative journalism to our blog. So today we’re diving into the minds of our team and we’re going to get the truth from them. Ok maybe we’re taking the investigative part a little too literal, but still, we want answers and we want […]

We have a small confession to make. As marketers we are mildly obsessed with the photographic skills of the contributors of Unsplash. The shots are just so breath taking and conceptual that we’ve basically started treating Unsplash like a photographic Pinterest. We have far too many boards and have hearted the smoke out of many,

In a meeting with one of our clients recently, they asked the question: Are hashtags still a thing? And we’d like to answer by quoting the next generations leading poet and guiding light Billie Eilish… Hashtags were originally created for the Twittersphere to allow their users to easily search tweets that related to a certain

February was an exciting time for us. We hired another Graphic Design guru and a Social Media Manager and Content Creator wizard. During this process, we obviously saw our fair share of resume’s and portfolio’s. And the one’s that stood out held a few important factor’s that we thought, why not write a blog on

Hello, it’s Gabi here, the resident TBC Content Writer and Social Media Manager.   The 15th of January marked my one-year anniversary at The Brand Collective – a good time to reflect on the year that is now in my rear-view mirror. However, as I reflect, I note changes that need to be made in

Whilst marketing your brand has branched out to social platforms like Facebook and Instagram, your website still remains at the core. It is the most comprehensive online identity of your brand, so there are a few essentials to implement for an amazing, memorable website.   An Impactful Landing Page It sounds cliché but if the

It is amazing to think that a single book, thought, or action has the power to change the world, and while sources of inspiration can sometimes feel scarce, we at The Brand Collective strive to experience a moment of inspiration each and every day.  Over the course of the year, we have created a list

We’ve explained the concept of user-generated content and explored its potential for captivating a Millennial audience – now it’s time to discuss why it is vital for brand survival.   Authentically connect with customers Launching content that tempts interaction is the best way to boost brand affinity and encourage engagement. Audience research is essential, and

‘Millennials’ is not just a nickname given to people born between 1980 and 2000. They make up a large part of our world and are even more important to think about when considering marketing strategies.   Our previous blog revealed the importance of user-generated content in a modern marketing context, and we want to further

The world of marketing is spinning on its axis as change billows rampantly and unpredictably across the digital landscape. However, unlike other short-lived trends and buzzwords, user-generated content, or UGC, has withstood these winds of change and remains as important as ever for successful, engaging marketing campaigns.   What is User Generated Content? UGC encompasses