It was announced last week that South Africa is officially in a ‘technical recession’ and, as much as Cyril is telling us not to worry, we understand why you’d want to jump ship and head to the mountains and live out the rest of your life as a monk. Staying afloat during tough economic times […]
Self-branding, in our eyes, is a strategy where an individual works constantly and consistently towards creating a brand for themselves, by themselves. We are all familiar with the saying “Rome wasn’t built in a day”, but it came to be the beautiful city it is today at the hands of a devoted and passionate team
A Women’s Month Tribute to the Self-Branded Women of South Africa Read More »
Are Illustrator and Photoshop your best friends? We are looking for a full time Graphic Designer to join the team! What is essential is that you have 2-3 years’ experience and can make ugly things look pretty again. Professionalism, banter, and decent music taste are also required. WordPress design experience a plus and Photography also
We are walking in the footsteps of great marketing visionaries, learning invaluable lessons from those more experienced and carving our own path in this dynamic industry. The Seth Godins and Gary Vaynerchuks of the marketing world have so much to teach us, and technology drives change at lightning pace, so learning is an on-going and
Leaning on the marketing giants for great marketing insight Read More »
With so many books and so little time, choosing the right hardback is a delicate task. Ann Handley’s ‘Everybody Writes’ has been one of those rare and special discoveries that we couldn’t put down and can’t stop returning to. ‘Everybody Writes’ nails the strategy for creating great content, and these are a few of our
Mastering the creation of great content with Ann Handley Read More »
We often think of content as one thing and marketing as another, but what about when the two come together? Content marketing is rising in importance in the success of businesses of all shapes and sizes. What is content marketing, though? This is probably a good place to start: you can’t get content marketing
Let’s face it, we can all kiiinda draw. But then there are those who can draw real good and become famous for it. The illustrators’ community in our country does not get the attention they deserve, so here are three of our favourite illustrators in South Africa. Keith Vlahakis Keith Vlahakis hails from Cape
Shining a light on three of SA’s most talented illustrators Read More »
Sorry, Snapchat, but Instagram Stories have well and truly taken over. For the individual, Instagram Stories are of little consequence, but why are Instagram Stories important for brands? They make you human again More and more, we are seeing Instagram stories for various brands – what happens in their office, staff lunches and snippets of
A post on the Social Media Community & Managers group on Facebook prompted us to address the issue of sensitivity, or the apparent high levels of it, on social media. Political correctness online seems to be soaring rather high and the line between right and wrong is becoming increasingly blurry. We have gotten to a
Political correctness online: Navigating the PC police and keyboard warriors Read More »
The Importance of Branding Across Multiple Platforms. Last month we chatted about branding and creating an unforgettable brand. Branding is the base for any business, but it is more than just your logo and look and feel. Good branding comes into play with how successful your brand is in portraying its message across all platforms.
The Importance of Branding Across Multiple Platforms. Read More »
