why move your business online

Staying Relevant in the Digital Age: Why Move Your Business Online?

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We are living in the digital age, and it’s only natural that more and more businesses are taking their trade online. Transforming your brick and mortar business onto an ecommerce platform has many benefits. Here are the top 4 advantages you and your business could experience in the digital realm, which double as answers to the question, ‘Why move your business online?’. 


Lower set up costs 

Compared to a brick and mortar business, setting up a business online is relatively cost effective. Once you’ve hired your team to design your website and all your ecommerce is running smoothly, you should have lower running costs – no rent to pay, lights and water, office receptionist or domestic staff, no parking bay rentals or paying premiums on office content insurance. Your business, for the most part, will exist on the cloud.  

moving your business online

Photo: Unsplash 


Work anywhere in the world

With an online business, you have the luxury of being able to work from anywhere you want to – be it from home, a shared workspace, coffee shop, or from a secluded beach resort in the BahamasAs long as there is secure and steady WIFI, you can work from practically anywhere. This will help you maintain a better work / life balance and save you time and money commuting to an office location every day. For creatives and the millennials, this is fast becoming the preferred way of working and the future of the corporate office space.  


Hire your dream team 

Without the limitations of a permanent office location, you can hire the team of your dreams. You can outsource your marketing and design team and hire freelancers from across the world. This will broaden your networking opportunities and allow you to choose from a global team of professionals. Choosing to hire freelancers as and when you need them will help you optimise your overall business costs. You will be able to avoid paying overheads and accumulating costs like sick leave, employee training, annual leave, and insurance.  

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You don’t have to pay for warehouse storage 

If you’re selling a physical product, moving your business online often means you won’t have to pay a fortune in storage costs for your product. Countless online clothing retailers, for example, order their merchandise from a third-party supplier. As soon as the clothing store has processed a customer order, they put that order through to their supplier, meaning they never have to physically keep any of the clothing they are advertising and selling online – saving both time and money.  


If there is one thing the global pandemic has taught us it is that we are more than capable of adapting to the digital realm, and although many of our clients have found the process slightly daunting, they admit that the shift has improved the overall productivity of their business in many ways. Read more about this on our previous blog here: TBC Clients Share Their COVID-19 Coping Strategies.” 


If you’d like more answers to the question, ‘Why move your business online?’ or would like to chat to us about how to move your business online (how to go about creating your company website or enhance your digital presence), contact The Brand Collective today so that we can advise you on the best way forward. We have tailor-made packages to suit every business budget

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